Freya Salway

Head of the Lab, Google Arts & Culture

Freya Salway is head of the lab at Google Arts & Culture, collaborating with artists, technologists, curators, scientists and cultural institutions globally to explore the application of advanced technologies for arts and culture.

Since 2018, she has supported artistic experimentation with A.I. through residency programs and bespoke collaborations, partnering with renowned artists, innovators and cultural organizations. She has also worked as an independent consultant, enabling artists, brands and broadcasters to deliver creative projects, and previously led arts partnerships for Sky Arts, the U.K.'s only TV channel dedicated to the arts.

Freya Salway